$ USD

Total Economic Impact

Digital and Dynamic TEI Template library

[CONTENT]

Total Economic Impact

The Value Of Building An Economic Business Case With Forrester

Cost Savings And Business Benefits Enabled By A Forrester Total Economic Impact™ Study

[AssetMonthYear]

Forrester Print Hero Background
M
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How to use this Template Library

This asset is our source of truth for all available tags and styles when building Word-based Source Files for TEI, Dynamic TEI, and TLP digital assets. Use it as your reference when creating new source files to ensure consistency and alignment with approved styles. Please do not remove any existing tags or styles—this document should remain complete so everyone has the same reference point.

Document Setup

Tag Wrapper

Add text later

{TagName} Content {/TagName}
Main content tags

The tag {FullStudy} is a required container for the main static content.

                                                            {FullStudy}
                                                            Main Content
                                                            {/FullStudy}

The tag {Calculator} is a required container for the main dynamic content.

                                                            {Calculator}
                                                            Main Content
                                                            {/Calculator}
SectionCollapsed

Section subtitle
[CONTENT] 
                                                            {SectionCollapsed}
                                                            Heading 4,TEI H4,TEI Section Title,Heading 1
                                                            TEI H5 Subtitle, TEI Section Subtitle
                                                            {/SectionCollapsed}
SectionNoCollapse

Section title

Section subtitle
Body text 
                                                            {SectionNoCollapse}
                                                            Heading 4,TEI H4,TEI Section Title,Heading 1
                                                            TEI H5 Subtitle, TEI Section Subtitle
                                                            {/SectionNoCollapse}

Headers

Toggle Buttons

The tag {HeaderToggle} is a required container for the toggle buttons in the header.

It is required to label the buttons as Read the study and Estimate your ROI for Dynamic Assets

$ USD 
                                                            {HeaderToggle}
                                                            {ToggleButtons}
                                                            TEI Body Copy
                                                            TEI Body Copy
                                                            {/ToggleButtons}
                                                            {/HeaderToggle}
Header

The tag {HeaderTEI} is a required container for the the Hero Header.

Asset Company

Asset Title

Asset Subtitle

Asset Month Year

                                                            {HeaderTEI}
                                                            {Header}
                                                            TEI Cover Page - StudyType,TEI Body Copy
                                                            TEI Cover Page Title
                                                            TEI Cover Page - Subtitle
                                                            TEI Cover Page - MonthYear
                                                            {/Header}
                                                            {/HeaderTEI}

Text styles

Headings

Heading 1, TEI H1

Heading 2, TEI H2

Heading 3, TEI H3

Heading 4, TEI H4

Heading 5, TEI H5
Heading 6, TEI H6
Cover Page

TEI Cover Page - StudyType

TEI Cover Page Title

TEI Cover Page - Subtitle

TEI Cover Page - MonthYear

Section

TEI Section Subtitle, TEI H5 Subtitle
Body Content

TEI Body Copy

TEI Section Subtitle,TEI Project Team

Tables
TEI Table Title
TEI Table Header TEI Table Header Number
TEI Table Body Copy TEI Table Body Copy Number
TEI Table Footer TEI Table Footer
HTML atrributes

HTML attributes such as alt="" and title=""do not display.

                                                            TEI Image
                                                            TEI Image Alt Text
                                                            TEI Help Text
                                                            TEI Video Title
Paragraph break and Soft return

Use Enter for paragraph break.

Lorem, ipsum dolor sit amet consectetur adipisicing elit. Magnam quam modi voluptatibus reiciendis eius, quos sunt dolorem blanditiis.

Voluptates quia recusandae sapiente quaerat!

Use Shift + Enter for soft returns for paragraphs in bullets.

  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Rem ab voluptatem mollitia, eligendi beatae vel, officia modi minima ea unde repudiandae sunt aliquid obcaecati corporis! Facere voluptas quos unde atque.
    Ea consequatur nesciunt, corrupti laboriosam non quaerat tempora ullam expedita. Dicta dolorem facere tenetur maiores deserunt eligendi quasi repellendus, autem atque voluptate.

Callouts

CalloutNumber

Option 1

#

Text content 

                                                            {CalloutNumber}
                                                            Heading,TEI H3, TEI Call Out Data
                                                            TEI Body Copy
                                                            {/CalloutNumber}

Option 2

Text content

# 

                                                            {CalloutNumber}
                                                            TEI Body Copy
                                                            Heading,TEI H3, TEI Call Out Data
                                                            {/CalloutNumber}
CalloutFullWidth

The tag {CalloutFullWidth} should be used for callouts that have long text

Option 1

#

Text content 

                                                            {CalloutFullWidth}
                                                            Heading,TEI H3, TEI Call Out Data
                                                            TEI Body Copy
                                                            {/CalloutFullWidth}

Option 2

Text Content

# 

                                                            {CalloutFullWidth}
                                                            TEI Body Copy
                                                            Heading,TEI H3, TEI Call Out Data
                                                            {/CalloutFullWidth}
CalloutStatisticBig

{CalloutStatisticBig} is usually used for two Callouts

#

Label text

 

#

Label text

 

[CONTENT]

[CONTENT]

 

[CONTENT]

[CONTENT]

  
                                                            {CalloutStatisticBig}
                                                            TEI H1,TEI Call Out Data
                                                            TEI H4,TEI Body Copy
                                                            TEI Body Copy,TEI Help Text
                                                            {/CalloutStatisticBig}
KeyStatistics,CalloutStatisticsSmall

#

Label text 

[CONTENT]

#

Label text 

[CONTENT]

#

Label text 

[CONTENT]

#

Label text 

[CONTENT] 

                                                            {KeyStatistics}
                                                            TEI H1,TEI Call Out Data
                                                            TEI H4,TEI Body Copy
                                                            TEI Body Copy,TEI Help Text
                                                            {/KeyStatistics}
Greenbox Content

Option 1

 Heading text

Subtitle text

Text content 

                                                            {CalloutGreenBox}
                                                            TEI Call Out Data,Heading 4, TEI H4
                                                            TEI Call out Heading
                                                            TEI Body Copy
                                                            {/CalloutGreenBox}

Option 2

 Heading text

Text content

Text content

Text content 

                                                            {CalloutGreenBox}
                                                            TEI Call Out Data,Heading 4, TEI H4
                                                            TEI Body Copy
                                                            {/CalloutGreenBox}
CalloutQuote

“Quote text”

Source text 

                                                            {CalloutQuote}
                                                            TEI Call Out Data
                                                            TEI Body Copy
                                                            {/CalloutQuote}
Callout Video
                                                            {CalloutVideo}
                                                            TEI Body Copy,TEI Video Title,TEI Call Out Data
                                                            TEI Call Out Data
                                                            {/CalloutVideo}
Callout Figure
Figure #

Figure title

Callout Figure example

Figure description text

Caption text
 

                                                            {CalloutFigure}
                                                            Heading 6,TEI H6
                                                            Heading 4,TEI H4
                                                            TEI Image,TEI Help Text
                                                            TEI Help Text
                                                            TEI Body Copy
                                                            TEI Call Out Data
                                                            {/CalloutFigure}
Note

 Note title

Text content 

                                                            {SectionNotes}
                                                            Heading 4, TEI H4
                                                            TEI Body Copy
                                                            {/SectionNotes}

Poll

Poll Checkbox

{PollCheckbox} is used when there are multiple options to select.

POLL

Question text

Sub text

The max options for {PollCheckbox} are 10 TEI Body Copy

                                                            {PollCheckbox}
                                                            Heading 4,TEI H4
                                                            Heading 6,TEI H6
                                                            TEI Body Copy
                                                            TEI Body Copy *Repeatable
                                                            {/PollCheck}
Poll Radio

{PollRadio} is used when there is one option to select.

POLL

Question text

Sub text

The max options for {PollRadio} are 10 TEI Body Copy

                                                            {PollRadio}
                                                            Heading 4,TEI H4
                                                            Heading 6,TEI H6
                                                            TEI Body Copy
                                                            TEI Body Copy *Repeatable
                                                            {/PollRadio}

Bar and Column Charts

Drivers leading to the TEI study investment
Figure 1

Basic Bar Chart Monetary

[CHART DIV CONTAINER]
Bar chart monetary category 1 Bar chart monetary category 2 Bar chart monetary category 3 Bar chart monetary category 4 Bar chart monetary category 5

Figure 2

Basic Bar Chart Percent

[CHART DIV CONTAINER]
Bar chart percent category 1 Bar chart percent category 2 Bar chart percent category 3 Bar chart percent category 4 Bar chart percent category 4

Figure 3

Selectable Series Chart

Click to see data by reigon

[CONTENT]

[CHART DIV CONTAINER]
Messaging silos by product or brand Messaging silos by channel Reliance on manual planning for cross-channel orchestration Conflicting messaging sent

Figure 4

Selectable Series Chart – Multi Category

Click to see data by reigon

[CONTENT]

[CHART DIV CONTAINER]
Messaging silos by product or brand Messaging silos by channel Reliance on manual planning for cross-channel orchestration Conflicting messaging sent Conflicting messaging sent Enterprise Medium Small

Figure 5

Stacked & Grouped Bar Chart (Traditional)

[CHART DIV CONTAINER]
Overall Financial Services Travel & hospitality Collections Category 1 Category 2 Category 3

Figure 6

Stacked Bar Chart

[CHART DIV CONTAINER]
Overall Financial Services Travel & hospitality Collections Very Confident Confident

Figure 7

Column Chart (Classic)

[CHART DIV CONTAINER]
Not interested Interested but no plans to invest Planning to invest in the next 12 months Currently Investing Invested but no immediate plans to expand

Figure 8

Column Chart (Multi-Color)

[CHART DIV CONTAINER]
Category title Legend 1 Legend 2 Legend 3 Legend 4

Line Charts

Quantified Cost Data As Applied To The Composite
Figure 9

Line Chart (New Tech)

[CHART DIV CONTAINER]
Total costs Total benefits Cumulative net benefits Initial Year 1 Year 2 Year 3 Low impact NPV Mid impact NPV High impact NPV PROI of

Donut and Radial Charts

Quantified Cost Data As Applied To The Composite
Figure 10

Donut Chart

[CHART DIV CONTAINER]
Very confident Confident Other

Figure #

mini Donut Chart

[CHART DIV CONTAINER]

Mini Donut Charts – 3 (or 4) in a Row

[CHART DIV CONTAINER]
dot bar graphic

70 %

Below a good right party contact rate

[CHART DIV CONTAINER]
dot bar graphic

27 %

Below a good right party contact rate

[CHART DIV CONTAINER]
dot bar graphic

3 %

Below a good right party contact rate

[CHART DIV CONTAINER]
dot bar graphic

41 %

Below a good right party contact rate

Figure 11

Radial Bar Chart

[CHART DIV CONTAINER]
Overall Financial Services Travel & Hospitality Collections No plans Planning to implement in the next 12 months Piloting Implementing / expanding

Progress Bars

Figure 14

Progress Bar Chart

[CHART DIV CONTAINER]
Overall Financial Services Travel & Hospitality Collections

Figure 16

Progress Stacked Bar Chart

[CHART DIV CONTAINER]
No plans Planning to implement in the nex 12 months Piloting Implementing/expanding

Financial Summary

Consolidated One-Year Risk-Adjusted Metrics

Cash Flow Chart (Risk-Adjusted)

[CHART DIV CONTAINER]
Total costs Total benefits Cumulative net benefits Initial Year 1 Year 2 Year 3
Cash Flow Analysis (Risk-Adjusted Estimates)
   Initial Year 1 Year 2 Year 3 Total Present Value
Total costs ($229,724) $0 $0 $0 ($229,724) ($229,724)
Total benefits $0 $261,984 $184,271 $142,156 $588,411 $497,262
Net benefits ($229,724) $261,984 $184,271 $142,156 $358,687 $267,538
ROI           116%
Payback           11.0

 Please Note

The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.

Print

PrintHeader
                                                    {PrintHeader}
                                                    TEI Body Copy,TEI Call Out Data
                                                    [TEI Call Out Data
                                                    {/PrintHeader}
PrintFooter
                                                    {PrintFooter}
                                                    TEI Body Copy
                                                    {/PrintFooter}

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Page

Disclosures

Readers should be aware of the following:

This study is commissioned by Microsoft and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.

Forrester makes no assumptions as to the potential benefits that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of migrating to Azure for AI readiness.

Microsoft reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.

Microsoft provided the customer names for the interviews but did not participate in the interviews.

Forrester fielded the double-blind survey using a third-party survey partner.

Consulting Team:

Forrester Consultants

Published on

1 January 2024

About Forrester Consulting

Forrester provides independent and objective research-based consulting to help leaders deliver key transformation outcomes. Fueled by our customer-obsessed research, Forrester’s seasoned consultants partner with leaders to execute on their priorities using a unique engagement model that tailors to diverse needs and ensures lasting impact. For more information, visit forrester.com/consulting.

© Forrester Research, Inc. All rights reserved.

Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies.

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